The Jersey Battle of Flowers is committed to fostering a vibrant arts and culture scene in Jersey through the following objectives:

Community Engagement and Participation: At its core, the Battle seeks to engage the local community, encouraging participation from diverse groups and volunteers. This engagement nurtures community spirit and unity, providing a platform for individuals and groups to showcase their talents and creativity.

Cultural Preservation and Promotion: The festival is dedicated to preserving Jersey's rich cultural heritage, showcasing traditional arts and crafts, particularly in floral artistry. It serves as a conduit for passing down skills and traditions to younger generations, ensuring the continuity of Jersey's cultural legacy.

Arts and Cultural Education: The organisation aims to educate and inspire, particularly the youth, in the fields of art, design, and music. Through workshops and involvement in float creation, participants gain valuable skills and appreciation for the arts.

Tourism and Economic Boost: As Jersey's largest event, the Battle plays a significant role in boosting local tourism, attracting visitors worldwide, thus contributing to the island's economy. It showcases Jersey as a vibrant, culturally rich destination.

Innovation and Contemporary Relevance: Striving to remain relevant and appealing in a changing world, the Battle continuously innovates, incorporating modern elements like digital technology and contemporary performances, thus bridging traditional arts with modern expressions.

Sustainability and Environmental Responsibility: Recognising the importance of sustainability, the organisation is moving towards environmentally friendly practices, such as the use of electric-driven floats and LED lighting, underscoring its commitment to a greener future.